I am head of economic modelling at PHMR Ltd, a market access consulting company based in London, UK.  I’m a health economist with over 20 years’ experience in economic evaluation and decision analytic modelling, mostly as an academic economist working at the Universities of York, Cambridge and East Anglia.  I have published over 100 peer-reviewed journal articles and book chapters as well as serving as a technology appraisal committee member for the National Institute for Health and Care Excellence (NICE).  My research interests focus on decision analytic modelling, expert elicitation of parameters for models in the absence of robust data, and value of information analysis.